About Monika

Creative Director and social-first brand storyteller with over a decade of experience creating content for travel, hospitality, luxury rentals, beauty, and lifestyle brands.

My work focuses on capturing place, atmosphere, and human experience — translating brand identity into photo and video content designed for how people engage with brands today. While my background includes elevated visual storytelling, the foundation of my work is social: content created to live on platforms, scale across channels, and support long-term brand growth.

Over the years, I’ve partnered with brands including L’Oréal, Merit Beauty, Charlotte Tilbury, Kiehl’s, Airbnb, DailyOm, The Coffee Bean & Tea Leaf, Aquatalia, Anatomie, and Genesis (Hyundai’s luxury division), contributing across creative direction, visual production, and social content systems. My experience spans both campaign-led work and real-time, in-house content — giving me a strong understanding of how brands balance aspiration with everyday execution.

My career has included work across media marketing, film and television, experiential brand launches, and creative studio leadership, with time spent collaborating alongside teams at Group Leaf, WiLD Brain, William Morris Endeavor, and on luxury real estate and lifestyle projects led by Rick Caruso.

Rather than staying in a single lane, I’ve built a versatile creative lens shaped by different industries, timelines, and brand environments.

Over the past decade, I founded and led a creative studio supporting founders and internal teams in building sustainable brands through content, visual systems, and clear creative direction. I’m most effective at the intersection of strategy and execution — shaping how a brand shows up visually, then producing the content that brings it to life across social, web, and marketing channels.

I’m drawn to brands that value clarity, cultural awareness, and thoughtful storytelling — particularly in the travel, hospitality, lifestyle, and real estate spaces. Whether collaborating in-house, leading creative direction, or producing social-first content, my goal is always the same: to create work that feels human, intentional, and built to last.

Los Angeles–based. Open to in-house creative roles, executive creative leadership, and long-term brand partnerships.